Wednesday, 30 September 2015

Guest Speaker // Ollie Allgrove

Yesterday in the lesson we had a guest speaker come in to talk to us about our music videos.

This speaker was Ollie Allgrove from Passion Pictures. He is an executive producer for this company. 
He spoke to use about what Passion Pictures does, what is his role and about music videos.

Passion Pictures "tell stories" they do this by using animation, live action, design and visual effects. 

He explained to us about the things Passion Pictures do for example they make the Compare the Market adverts with the meerkats in and he explained that it takes 25 people to make one meerkat. 

Music Videos:
Ollie Allgrove has worked on music videos for Goldfrapp and Joe Lean.

He said that some inportant things to consider were to:
- listen to the words
- interpret the music visually
- offer unique visual voice
- have a creative point of view

He also talked about how 10 years ago videos were really important to promote musicians and they are the same now.
However, he said that the way we interact with the music has changed (e.g using Youtube and the Internet)

When we come to shoot our music video:
Ollie also talked to us about what we should consider when we shoot our music video.
He said that we have to have enough footage to fill 3mins. So, therefore we need to shoot more then necessary.

In edit here are some main point he told us:
- Craft the narrative
- Dont fix it in post
- manage colours
- do visual effects (however he said to make sure that we know that we are using visual effects when we shoot it)

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