We decided to use a mood board because it is a great visual way to show and pitch our ideas. It also means its easier to get our ideas across and for people to visualise it.
I think that are band would be signed to an independent record company such as:
Looking at this moodboard I can tell that our audience is going to mainly be aimed at teenagers.
The main VALS of our target audience are:
Believers - These people are motivated by ideals. They are conservative and predictable consumers who favor mainstream products and established brands. Their lives are centered on family, community, and the nation.
Experiencers - These people are motivated by self-expression. They are the youngest of all the VALS with the oldest being around 25. They have a lot of energy, which they pour into physical exercise and social activities. They are keen consumers, spending heavily on clothing, fast-foods, music, and other favorites, with particular emphasis on new products.
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