Andrew Gooodwin // Narrative Analysis

Andrew Goodwin said that the reason for different narrative structures are:

1. Pop videos are built around songs
2. The pop video uses the singer both as a narrator and as a character
3. The singer often looks directly at the camera 
 
 

He proposed that pop videos rely on repetition and they often repeat images in the way the song repeats chorus or lines.Music videos can be autonomous from the music they spring from. The visualisation of a song may go beyond the original meaning. 

Goodwin said that there are three types of relations between songs and videos: illustration, amplification and disjuncture.

1. Illustration: this is where the music video tells a story that relates back to the lyrics. An example of this is Madonna's like a prayer video:

The video tells the story of what is happening and can relate back to the lyrics "Like a Prayer"

2. Amplification: This is where the image amplifies the lyrics and it may be used to convey a deeper meaning. This is when the artists are more likely to take on fictional roles. This can be seen in Lady Gaga's Judas video:

3. Disjuncture: This is where there is little connection between the lyric and the video. This can be seen in Michael Jacksons video Scream. The video is set in space where there is no gravity or sound so no one would hear him "scream" so therefore it contradicts the whole song.