Tuesday, 9 June 2015

Robbers by The 1975 // Music Video Analysis

This video is a narrative music video, it is about a couple who are almost Bonnie and Clyde like because they plan to rob a store to get money and have a very toxic relationship. Within this the audience see them take drugs and smoke which isn’t what your average couple would do together and sets up a bad representation of the band and their star image.

The video is done by using flash backs and flash forwards, you see moments of the couple being happy together, then you see him by himself and then when they aren’t as happy together.
The song is non-dietetic sound but at certain points (when he is singing into a microphone to his girlfriend) he lip syncs the words to the song. This helps the audience to see that the music isn’t just in the background all the time and it makes it very interesting to watch and helps link the songs/lyrics with the video.

Around a two thirds into the music video the music stops as we see the couple run into the store wearing balaclavas, the audience then her swearing and a voice saying “get on the ground”. The audience then hear a couple of gun shots and then the use of silence to build up the tension of the moment. As soon as the door of the store opens the music starts up again and the audience see the main man has been shot and his girlfriend is helping him.

Before this scene happens the camera goes to the faces of the other men in the van (where the man and girlfriend will get out of) which are the other band member, but Matty Healy (the main character) is the most famous out of the band so he has the bigger part and the rest of the band are just their as “extras”. This also shows that Matty is going to  help set up the image the band want to portray and because he is the main character in this video people will assume that he is the front man.

The music video has very dark lighting to it, apart from when they are outside, so this may connote that their relationship isn’t a happy one. However, when they show intimate moments there is always some sort of light coming through a window to show the intimate moment.
Throughout the flash backs and cross cuts the audience can see a flash forward to them walking towards the store that they are going to rob.

These set up questions for the audience that the band will hopefully answer in the music video
The camera movement in this video is mainly hand held, because we can see the shaky ness of it, however at the beginning  of the video we can see the slow camera movement zoomed in on details of Matty and the girl which gives us a sense intimacy of but once the music kicks in the we get more faced paced clips.

Near the end of the video when Matty is shot the audience can see a cross cut to him being in pain to the couple being intimate, this really contrasts but it works well because they link.
There is direct correlation with the music and the movement, for example when we first see Matty’s bloody hand on the side of the building the beat of the drums kicks in and gives it a more dramatic effect.
The shots we see really contest each other because they show the bad parts of the relationship, the fighting, and the good part of the relationship, the laughs and love.
The meaning behind the song is that it is a toxic relationship and the couple are too focused on each other to notice the destruction they cause to each other, we see this when the camera does close ups of their faces and bodies, and then when they are smoking and taking drugs.
The title “Robbers” refers to how the couple are robbing each other of happiness and chances in this world, such as when Matty points the gun at her head as a “joke” and when they go and rob a bank. The video shows how they are stuck in this type of relationship because they are so caught up in their toxic relationship.



I think that the band wants to be represented as people who care more about the story their music is trying to tell. If people base their opinions of the band on this video and think that this represents them as a whole then this gives them a bad representation. However, I think the way the video was done people can see they the band want people to focus on the deeper meaning and listen to the lyrics and link it with the video.

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