By using digital media technologies, I have used technological convergence to ensure that I have produced three products as a part of a successful campaign. My use of of the semi professional camera (Sony FS100) during the production of my music video and the use of Adobe Premier Pro and Photoshop has enabled me to become a prosumer, which is a creator of media products to near a professional standard.
The use of Premiere Pro Adobe software has taught me how to select and organise a music video to a very high standard using semi-professional media equipment. I have also bee able to share ideas and research global and industry standard products. Digital technology has made available to me opportunities to upload, share and distribute my products using YouTube as a free broadcast platform. It is also very accurate so we can look at the statistic and see who is watching our video, where they are in the world and the most viewed moments of our video.
I have also used different softwares online to gain feedback from my audience this includes websites such as OnlineQuestionnaires.com. These skills learned on this course have enabled me to gained experience not only as a user of digital technology but also to become a producer as this is important to understanding the media in an online age.

Henry Jenkins liked the idea of a 'participatory culture' and most specifically how the internet has brought it to the forefront through offering opportunities for regular audience members to produce and upload their own products. By the use of apps such as YouTube, Premiere Pro and photoshop consumers have now turned into prosumers because anyone can upload a video to the internet for the world to see. I have become a prosumer by creating my own music video and editing, producing etc this all in a group of prosumers all my age.

Here are some examples of when I have used digital technologies (software and digital) in this course:
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