Evaluation Task 3 // YouTube Statistics

We are collecting audience feedback to see how our audience liked our video and who was our main audience to view it. The first statistics that we looked at was from YouTube, this was because YouTube is mainly built around collecting data and statistics. We do this to see if our estimations for our target audience have been correct and to see what parts of the video the audience liked best.

Here are the main statistics we got from YouTube:

Geography: I can see here that most of our views have come the UK (81%). However, we can see that our video has been viewed in multiple countries which shows that are video is global and is being watched around the world.

Where Is It Played: Our video is mainly played through the playlist that the school put it on. Although we shared the link on Facebook we haven't had many people look at it through external links, I think that this is due to the fact that our video was unable to play in mobile format.

Demographics: Here we can see our demographics, we have 47% male and 53% female, this is interesting because we were thinking that our video would have a mainly female demographic but the male section is almost half! However, this demographic was only for the month of January. 

I managed to find the overall YouTube demographics of our video, here we cans that the female views have gone up significantly because they are now 61% whereas the males are 38% so our target audience overall is as we expected. However, something that caught my eye was the age of our viewers, 28% was 13-17, 43% was 18-24 and 20% was 25-34. This shows that we have a variety of ages watching our video and could be classed as our target audience. Originally we wanted to aim our target audience at 18-25 year olds and this was the highest percentage that we got so therefore that means that we have reached our goal with the age of our target audience.

Most Viewed: Here we can see that we have several points throughout the video that have been viewed the most, however the highest section that has been viewed it is in the screen grab below. This is a close up which may show that our audience likes to see the artist's lip-syncing, this means that the dancers aren't the audiences favourite part of the video and they prefer to see the artist singing. 

Overall I think by looking at YouTubes statistics, we can see that we have reached our target audience  predictions which means that our video has achieved its goal in being part of the campaign.