Evaluation Task 3 // Conclusion

I have learned from my audience feedback that I have constructed an intended star image and an effective campaign.  My target audience has informed what went well, for example, they liked the fire   element in the video and the use of the dancers, as well as area’s for development.  If I was to make any future changes to the campaign I would edit the website and have more audience participation in such as a twitter feed with her mentions in, instagrams photos where fans have met/seen her in concert, I think these would just make the website more interactive and show that se appreciates the audiences participation. 

Taking note of the audience feedback I understand how the audience inform me the success of  the campaign is and indeed allowed me time to make adjustments to the campaign before it went to distribution.  Audience feedback is important market testing in post-production to see if I created the right star image and marketed this purposefully.  As Henry Jenkins informs us that we live in a ‘participatory culture’,  where fans and audiences are important in circulating meaning and the strength of media messages.

I also recognise that my audience has engaged with the meanings in my music video in different ways, bringing their own contexts to the reading of the star image – what Hall argues is reception theory.  I can understand how my audience can either reinforce or challenge intended meanings in the text.

Evaluation Task 3 // What Have I Learned From My Audience Feedback

Evaluation Task 3 // Focus Groups

We set up a focus group to comment on our website and video. This was good because it gave us the feedback that we needed and we were are able to make the changes to the website that we want and feel would make the audience happy.

Website Focus Group:

Video Focus Group:

Evaluation Task 3 // Questionnaire Results

A questionnaire is a good way to contact large numbers of people quickly, easily and efficiently. They are relatively quick and easy to create. Once finished, the respondent does most of the work they are also easy to standardise as everyone answers the same question.

Our questionnaire got answered by 10 people and here are their answers:

With this feedback I can see that we were able to create a video that our target audience would watch (19-25). I can see what parts of the video our fans liked the best and what they thought of our artist and the dancers. We were also able to see what people thought our artists star image was the results were 89% - Indie, 33% - Girl Next Door, 11%- Controversial and 22% - sweet. This means that our video for our campaign has worked because we were aiming for our star image to be "Indie and the Girl Next Door". 

Evaluation Task 3 // Questionnaire

Questionnaires are a great way to get feedback from your audience. I created a questionnaire so I can email it out to our target audience and get feedback on our video, I designed questions that are easy to answer and will help us get good audience feedback.

TThis is the email I sent out with the questionnaire. I linked the video so people can watch it first and then answer the questionnaire:

Evaluation Task 3 // YouTube Statistics

We are collecting audience feedback to see how our audience liked our video and who was our main audience to view it. The first statistics that we looked at was from YouTube, this was because YouTube is mainly built around collecting data and statistics. We do this to see if our estimations for our target audience have been correct and to see what parts of the video the audience liked best.

Here are the main statistics we got from YouTube:

Geography: I can see here that most of our views have come the UK (81%). However, we can see that our video has been viewed in multiple countries which shows that are video is global and is being watched around the world.

Where Is It Played: Our video is mainly played through the playlist that the school put it on. Although we shared the link on Facebook we haven't had many people look at it through external links, I think that this is due to the fact that our video was unable to play in mobile format.

Demographics: Here we can see our demographics, we have 47% male and 53% female, this is interesting because we were thinking that our video would have a mainly female demographic but the male section is almost half! However, this demographic was only for the month of January. 

I managed to find the overall YouTube demographics of our video, here we cans that the female views have gone up significantly because they are now 61% whereas the males are 38% so our target audience overall is as we expected. However, something that caught my eye was the age of our viewers, 28% was 13-17, 43% was 18-24 and 20% was 25-34. This shows that we have a variety of ages watching our video and could be classed as our target audience. Originally we wanted to aim our target audience at 18-25 year olds and this was the highest percentage that we got so therefore that means that we have reached our goal with the age of our target audience.

Most Viewed: Here we can see that we have several points throughout the video that have been viewed the most, however the highest section that has been viewed it is in the screen grab below. This is a close up which may show that our audience likes to see the artist's lip-syncing, this means that the dancers aren't the audiences favourite part of the video and they prefer to see the artist singing. 

Overall I think by looking at YouTubes statistics, we can see that we have reached our target audience  predictions which means that our video has achieved its goal in being part of the campaign.