Evaluation Task 1 // Digi-Pak

With our dig pak we have gone with the typical conventions so we have the titles of songs, the name of the artist and the album, the record company, website, bar code and details. We have also decided to have the singers face being shown throughout the dig-pak so the audience can get familiar with her face and her branding.

Tove Lo and Foxes are artists who I took inspiration from because they both are upcoming and relevant and they both have their face on the front of their dig-paks so the audience can see who they is. We can see this with a lot of new artists when they release an album so this is something we wanted to do with our artist since she was new and upcoming. 

I like how all the names of the artists are one of the main focal points on the dig-pak cover because this will help to get their name/brand well known. Foxes and Tove Lo also use quite bright colours which will stand out amongst the most other CD digipaks.

We want to make our dig-pak organic and indie to represent our artist. This will be her unique selling point and hopefully make people want to buy her album.

Here are our rough drafts that I drew up:

These rough drafts were a good starting point for our digi-pak however we chose a different direction to take the cover as we wanted it to be more about the artist then the design. But this was a good start to help develop ideas.