Genre in Institutions

Repeating a genre helps the producers to recognise this as a formula to use and this will set up expectations for the audience. 

The main reason why we have repetition of content and treatment is because it sells. However, it still has to be attractive to the audience.

A genre is a type or category of media product, like a supernatural thriller. It is the predictability and repeated elements that define a film genre and how it is different form other genres. When two genres are mixed together it is called a hybrid. 

Genres are good for industry because they make profit for them - film sequels, TV series etc. They are good profit because the audience pays for them consistently. The audience is attracted to genre material and pays for it because they take pleasure and satisfaction from the material. 

Genre is useful for film distribution companies because they know what the audience like and expect to see on the posters and trailers etc. 

Genre is also useful for film production because they know what the audience are expecting to see because of the theme within the genre. This can help fulfil the audiences expectations.