Evaluating Research & Planning // Music Video // Campaign

Editing Day 3 to Rough Cut // Music Video

Day 3-5
I edited the video for the next couple of days until I got a rough cut, which is where you have the first version of your video, which enables you to show a target audience and get feedback.

Here is our rough cut:

And here was the audience feedback:

Now:

In the lesson today I talked to Luke (head director) who gave his opinion of the video. He liked it and thought the shots all worked well however he only had a few point about the start of the song the ended. I ended cutting 8bars out of the end instrumental because I felt that it was quite repetitive, Luke suggested to open with a shot of the plain forest and then the dancers so I re-edited this and then  editing any small parts that I felt didn't work together. 

So hopefully by the end of this week our video will be done!

Editing Day 1 & 2 // Music Video

What is editing?

Editing is described as "part of the creative post production process of digital video making". The term editing derived from the traditional process of working with full, but now it increasingly involves the use of digital technology."

Day 1:
We viewed the footage that we got, we really like the shots that we got however we felt that we could ave shot some more on shoot day if we had more time. But we just had to work with what we got. We used Adobe Premiere Pro. This application was pretty easy to use once you got the hang of it, the last time I used it was last year when we edited our thriller, however editing a music video is much more difficult.

Before we could start to edit we had to match up each clip so that it was in time with the music. This mean that I had to look for the marker on the screen and the first beat of the drums, I would then drag the clip down and put it into the correct place so it started with the music and the lip-sync was correct.

Day 2:
I started editing, in this process I was the editor so I was in charge of labelling all the clips (so they were easy to find), sorting them out, choosing which ones look good and what order they should be in.
I asked India and Dom for their opinions of what I did each time I made a new section and then I worked on what ever they would say was wrong or I could improve. In this time Dom and India were working on the digi-pak and website.
With editing I had to use tools such as the blade and razor tool so I could crop clips to make it fit with the music. This was difficult at first because I had to learn how to cut on the beat, however as I went on it slowly got easier and easier.
Because our video didn't have a narrative this made editing a lot easier could I could just use the shots that looked the best at that moment.

Lip Sync & Dance Test Plus Photos & Videos Of The Day // Music Video

Shoot Day Evaluation // Music Video

Lip Sync Test // Music Video

Here is a lip-sync test I took the day before the shoot to check that our artist knew what she was doing and knew the words to the song. I think it went well because she knew all the words and even made small gestures with her arms which really fitted with the song.

Shoot Day Tomorrow!! // Music Video

Our shoot day is tomorrow so we have a list of things that we need to get done. These are:

- Check projections
- Choose costumes
- Practice dance
- Practice lip-sync
- Double check that make-up artist is available

Cast Change // Music Video

We have decided to change our cast since Sasha wasn't replying to our emails. So our new main girl is Romany:

I think that this is a good cast change because Romany is a dancer as well so she will be able to move with the beat and will be more comfortable in front of a camera.

Buying Projections // Music Video

As our music video is using projections we have had to buy them. Originally we were going to film them but because we are short of time and the weather isn't very good we decided it would be easier to buy them off a site where they would be copyright free. 

The school already had fire footage so all we needed to buy was clouds, water and forest footage. 

These are only about 10 seconds long however we are going to loop them to make them the length of the song. 

Creating A Draft Website // Campaign

In the lesson today India and I started to create a draft website for our campaign. We made a time-lapse of us creating our draft. We had to use images that I already had from previous photo-shoots however for our actual website we will use our own photo-shoot with our artist.

Website To Do List // Campaign

Things we need to do/discuss for our website:

- Social media: create twitters, face books, etc for our artist

- Photoshoot (so we have images to upload on our website)

- A design plan (so we can easily see what the final product should be)

- Behind the scenes photos (for audience to see artist in "natural state")

- Research fonts (use website Dafont.com)

- Web layout (use wix.com or wordpress.com)

Website Design Drawings // Music Video

Email About Projections // Music Video

For our projections instead of shooting our own footage (because the weather it to dark and rainy to do so) we are using a website called video hive.net  this enables us to search through lot of stock footage that we are able to buy from just $8.

I emailed the head director of all the music videos and the technician Matt to ask if the footage I have chosen was okay to use. In the file attached I linked all the videos that we were considering using:

He emailed back later on that day:

This means we have one thing checked off our list of things to do!

What To Consider When Designing A Hompage // Campaign

Researching Homepages // Campaign

In our group we have each research an artist homepage. India has chosen an artist similar to ours and Dom has chosen an artist that is of a complete different genre to ours so we can get a variety of design ideas. The artist Phoebe Ryan is a similar artist to ours so therefore I am going to analyse her homepage:

Some ingredients that are featured on the home page:

• Social media websites 

• Her name

• A picture of her 

• Her Instagram 

• Videos

• Newsletter

• Tour

I think that she has included all the key features in her website and made it really individual and graphic. I really like how the main picture takes over the whole page and is the first thing you see is her face and her name. I really like the font she has used because it is very alternative. I think that choosing key features to put on a homepage is very important because you want your page to be very visual but at the same time make people aware of different icons they can click on. She has all her icons at the top of the page which keeps the page looking very neat and organised but at the same time gives a great visual effect and by using a transparent theme for her icons it again makes it very graphic and visual. I also feel that you arn't bombarded by information and the viewer can choose what to view in their own time.

Her Instagram has been given more prominence because it is at the bottom of the page where you can click up to view it. This is probably because Instagram is very popular so people would want to look at her images and see what she has been up to. She is also probably more "live" on Instagram then any of her other social media sites so that might be why that is one of the main parts her homepage.

The style represents the artist because it gives a very organic feel to it and I think that the page looks individual, graphic and creative. I think that you can also see the artist personal style come through and there is a recurring colour of green throughout the homepage which makes her seem more grounded.