I have been effective in communicating the star image as a part of a campaign – considering the distribution of the product and the brand image. Ultimately the brand image I wanted to promote was an alternative/indie and organic artist. This is important for any campaign or concept for example, in the campaign for example this could be compared to actual artists like Lorde. Emily Teadrake from Polydor records argues that the pitch for any concept had to be consistent and marketable e.g. making of the Ellie Goulding music video was key to the success of her song.
Second, I feel that I have given the campaign a unique selling point through the star image. The star image I have promoted is organic, indie and alternative. A unique selling point used in a coherent campaign will provide different opportunities to market the star image. An audience who is able to spread word of mouth about a publicity campaign can ensure success through the engagement with the text as a form of online media – helping spread, circulate and distributing meaning amongst fans.
Finally, I have technically delivered a coherent looking campaign (dig-pak and website) through the use of image and online social media. The music video promotes a release from the album release whilst the website acts as an effective online toll which helps distribute and promote meaning for a fan base. The circulation and spread of meaning by the intended audience helps with co-option (Boyd) amongst the fans and aids me with the marketing and promotion of the album.
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